Lesson 3 of 3•6 min•5.0(1 reviews)
B2B Content Strategy
On LinkedIn, your content must demonstrate your expertise while providing value.
The 4 Content Pillars
- Expertise: show that you master your subject
- Storytelling: share your experiences
- Engagement: ask questions, start debates
- Social proof: client testimonials, results
Recommended Frequency
3-5 posts per week, with active engagement on others' posts.
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